Minimizing Hyperconsumerism [...]

But the fact that there are more power drills per capita than necessary is hardly the essence of the hyperconsumption we need to minimize. Thanks to sophisticated marketing campaigns and cradle-to-grave advertising, the consumer culture constantly manufactures new needs; it molds personal identities around brand names and makes convenience an obsession. Shoppers today can buy robotic vacuum cleaners, forks that monitor their eating habits, and two-story inflatable cats; they can choose from 504 brands of designer jeans and two million smartphone apps. These are symptoms of a consumer culture gone mad — and sharing this empty bounty isn't much of a cure.

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